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Adam Thurman explains how arts venues need new audiences more than audiences need to find new venues.

In most of the arts world, but particularly in my world of the nonprofit arts, there is an understandable desire to bring in a new, more diverse, audience.

The events of the past few days have bought that need into sharp focus. We know that demographics is destiny. We know that any industry that doesn't embrace the full picture of America is headed toward a dead end.

So I wouldn't be surprised if the "diversity" talk in the arts picks up steam in the next few months. Allow me to weigh in.

Last night my day job did an arts performance. Since the venue only holds 250 people and a lot more people that that read this blog it's very probable that you missed the show.

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