![An Arts Professional Feature in partnership with Splitpixel](/sites/artsprofessional.co.uk/files/administrator/splitpixel_partnership_banner_v2.png)
![A group of people around a table doing craftwork](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/img_0646_-_kim_searle.jpg?itok=P2nIWama)
Does your website give equal priority to main house shows and community events? Lauren James has some tips on how to use your website to be more inclusive of the local community.
![brick wall painted in colour of pride/LGBTQ flag colours](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/silentstock639.jpg?itok=NWEfdy8N)
Responding to Arts Professional’s coverage of ACE’s political statements policy in February, Lauren James explains why defending free speech is so important to those working in the sector’s ‘engine rooms’.
![Image of a dartboard](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/lauren_james_photo_greg_smuk.jpg?itok=_bkKQ7Dj)
It’s January - a new year, a time when we dare to be optimistic about the state of things, maybe even wish for change, writes Lauren James.
![](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/tombot_photo_rob_marshall.jpg?itok=hSAKQ-l0)
AI is here, and we have to deal with it, says Lauren James. But rather than diving straight in, she advises first giving proper thought to its pros and cons.
![A person pointing at a whiteboard which reads 'digital marketing?'.](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/digital_marketing_for_beginners.png?itok=pszwzOrN)
Whether you’re new to digital marketing or have been bluffing your way through for a while, Lauren James has put together a beginners' guide to help you get stuck in.
![Young man sitting in an office drinking from a bottle branded 'Prim](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/416a2205_0.jpg?itok=xNdDWjML)
What’s in a name? And how does an organisation go about changing its brand identity? Lauren James has some top tips.
![Concept of the diversity of people's talents and skills stock illustration](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/edited_neurodiversity_credit_iryna_spodarenko.png?itok=XvnlJUNP)
Not all disabilities are visible. So to make your digital spaces more accessible for neurodivergent users, writes Ell Powell, there are some key things to consider.
![](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/ell_powell_main_image_1.png?itok=IuCx_rMf)
If you want to raise awareness of your commercial offering to your audiences, there are some simple things you can do to your website to help achieve your goals, writes Ell Powell.