Colston Hall has tested out Purple Seven’s Balanced Database approach to target marketing – and the results are very promising. Sarah Robertson explains
A lot of people in theatres and concert halls talk about the importance of Customer Relationship Management, but most are not really doing it and seem reluctant to start. Helen Dunnett encourages them to get going
Evaluating un-ticketed events in ways which are meaningful and sustainable is a challenge that Anne Torreggiani has faced on many occasions. She reflects on her experiences
If this is failure, we could do with a lot more of it
11 Apr 2011David Brownlee on our audience development story