Data

For the London International Festival of Theatre customer data is power. Libby Penn describes how taking control over ticketing and audience data was like opening a treasure trove for the London International Festival of Theatre.

Digital skills, processes and activities have helped most arts organisations reach new audiences and generate alternative revenue streams, report Tandi Williams and Hasan Bakhshi.

Un-ticketed venues and events can now gather data that will give them the level of customer insight that performing arts venues have long enjoyed through their box office systems. Hannah Mitchell explains how. 

As arts fundraisers continue to put heart and soul into securing their organisations' financial future, we share four fundraising experts' advice on the key challenges they are facing, from communications and digital fundraising to data analysis and entrepreneurship.

Insight from ‘big data’ reveals conclusively that arts attenders who book at multiple venues are more likely to be repeat attenders than those who book tickets at one venue only. But there’s a lot more besides, as Hannah Mitchell explains.

A ‘big data’ perspective reveals that a quarter of so-called ‘new attenders’ aren’t new to the arts at all, and frequent attenders are exploiting ticket discounts aimed at engaging new customers. Stuart Nicolle and Hannah Mitchell explain what’s going on.