The University of Bath – a university that offers no arts courses – recently launched a new arts venue, but its artists in residence programme has been reaching out to staff, students and the local population for years, says John Struthers.
Online sales of art may have grown significantly in the past year, but artists and galleries must work hard to attract a digital audience, warns Eric Sparre.
In true Bertrand Russell style, Chrissie Tiller suggests that we turn the burden of proof on its head – and prove that the arts and culture are of no value to anyone.
Creating a network of ambassadors to promote culture and creativity in schools in the north east of England has been a bigger and more complex job than Ednie Wilson first anticipated.
An in-depth project examining Sadler’s Wells’ ‘customer journey’ has resulted in a much more relevant and targeted approach, which should ensure that customers stay happy and, crucially, return. Hannah Mitchell reports.
Theatre in education has seen many changes since it was first conceived in Coventry fifty years ago. Justine Themen tracks its history from the original aim to develop drama appreciation in schools.
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro.
REP’s Children, a project offering free theatre tickets for babies and their families for ten years, was so successful first time round that it had to be repeated, says Steve Ball.
Matt Baker explains how young people in the Chester area are being encouraged to get involved with theatre, dance and music, through a programme working closely with schools.
How nerve-wracking can it be to sell tickets for a festival that confronts issues such as suicide and abuse? Tim Harrison explains why he’s taken on this challenge.
An easy, flexible ticketing system has boosted sales for a family show in an inflatable theatre that itself makes theatre-going an easier experience, explains Libby Penn.
Feeling that the tales of real modern families are seldom told in the theatre, Liz O’Neill has developed a performance project with some fearless writers.
How relevant is outreach marketing in a world of digital communications? Hardish Virk believes there is still a place for talking to people on the street.
Stuart Nicolle shares the latest figures showing just how attractive the arts offer in the four countries of the UK are to those living outside their borders.
