Tentative steps forwards

Photo of women inbetween strips of fabric
08 Oct 2015

How many older people do you expect to see in a contemporary art gallery? Clare Hankinson tells how Fabrica’s older audience programmes welcomed over 1,000 people last year.

Reaching the huge numbers

Photo of women among messages in trees
07 Oct 2015

Older people want to be part of an intergenerational community not a ‘crinklies camp’. Stephanie Fuller shares this and other tips on how to reach out to older audiences.

Whose data is it anyway?

Photo of audience
01 Oct 2015

In an era of data sharing, Marcus Romer asks who audience data belongs to: touring companies or venues?

Raising our game

Photo of shopping trolley on laptop
28 Sep 2015

Selling in the arts is improving but it could still learn a lot from retailers and travel companies, says Libby Penn.

Rural versus urban

Photo of an open air theatre by the sea
17 Sep 2015

Some arts attenders are more ‘promiscuous’ than others, the Audience Agencys data can reveal.

Appealing to local residents

Photo of children in aprons
15 Sep 2015

Lorna Lee reveals how William Morris Gallery boosted its visitor numbers from 17,000 to 110,000 by engaging local people.

Mission made possible

Photo of Music Mix concert
10 Sep 2015

Partnerships with local authories are crucial to Orchestras Live’s work. Henry Little reveals how they’ve maintained relationships through challenging economic times.

A successful start

Photo of MAC Belfast
03 Sep 2015

Libby Penn reveals how MAC Belfast achieved ambitious attendance targets in its first year of operation with the help of a bespoke segmentation model.

Risks worth taking?

Photo of an audience
02 Sep 2015

Who really benefits from ‘pay what you can’ and ‘pay what you decide’ ticketing offers? Two organisations reveal whether it worked for them.

Why audiences attend

Photo of woman at the theatre
22 Jul 2015

After collecting more than 100,000 survey responses, Leo Sharrock and Helen Palmer can reveal the main reason people attend the arts.

Child power

Production shot from The Boy who became a Beetle
21 Jul 2015

For a recent production, Little Earthquake passed the reins over to 100 primary school children. Philip Holyman describes the events as they unfolded.

How to make a consortium great

Photo of B Arts production with polar bear
16 Jul 2015

With more and more arts organisations forming consortiums, Trevelyan Wright shares his tips on how to be a strong lead or a supportive partner.

The chance to dance

Photo of two dancers
02 Jul 2015

Kelly-Anne Collins shares the story of how one dance support network diversified – creating a platform to showcase new work – and may just have triggered a revolution for dance in Northern Ireland in the process.

Are intervals necessary?

Photo of Royal Opera House bar
02 Jul 2015

Are theatre intervals a helpful pause or an annoying inconvenience? Rachel Beaumont puts the question to Royal Opera House audiences.

Getting granny into Gormley

Photo of man in front of painting
25 Jun 2015

Is it worth explaining conceptual contemporary art to ‘old age’ pensioners? Anna Goulding’s research suggests it might be.

Big exposure

Photo of people on sofa with laptop
18 Jun 2015

A YouTube network dedicated to the arts, in receipt of significant government funding and aiming to attract not millions but billions of views, just had to be investigated. Christy Romer spoke to Simon Walker of Canvas.

From words into action

Photo of people at event
18 Jun 2015

The Warwick Commission report may have sparked a useful debate, but how can its recommendations be acted upon locally, asks Chris Bilton.

A badge to show for it

Photo of a badge
18 Jun 2015

An online reward scheme has the potential to inspire children and young people’s interest in arts learning, believes Laurie Garrison.

Enjoyment for all

Photo of Spellbound performance
11 Jun 2015

People who 'don't do arts stuff' can't be expected to come to an arts event just because it's free, family-friendly and fun. TC Peppercorn explains why.

Stumbling across a concert

Photo of outdoor classical concert
11 Jun 2015

As part of a project to build new audiences for orchestral music, Rachel Escott explains her ‘stumbled across’ tactic to bring music to people in everyday places.

Pages

Subscribe to Audience development