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With ticket price differentiation reaching new extremes, David Reece considers the longer-term consequences and asks if we should be entering a new era of pricing.
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For this long read marking the turn of the year, Robin Cantrill-Fenwick asked CEOs and Executive Directors of arts organisations across the UK to answer one question.
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In a time of rising inflation, affordability and accessibility are at the forefront of arts organisations’ minds. David Reece examines whether a Netflix-style subscription could be part of the solution?
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In the first of two articles on innovative pricing practices, David Reece explores different approaches to price setting and asks to what extent the emerging choose-your-own price model is a genuine alternative.
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Faced with inflation and a squeeze on consumer spending, how can arts organisations weather this financial storm? David Reece looks at both increasing and reducing prices.
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There are many misconceptions about market research and who is or isn’t qualified to undertake it. Robin Cantrill-Fenwick unravels its mysteries.
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Thanks to the pandemic and the rising cost of living, a widespread pricing practice is back in the spotlight. Robin Cantrill-Fenwick rises for the prosecution… and the defence.
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Pricing is an overlooked form of communication. As soon as a price is placed on something, it sends out a message about the product, says David Reece.
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While many arts and culture organisations are concerned about their financial viability, emotional resilience will also be essential to seeing out the pandemic, argues Robin Cantrill-Fenwick.
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This week’s budget shows that there’s no easy path to high wages and low ticket prices in theatre. So what’s next? asks Robin Cantrill-Fenwick.