![An Arts Professional Feature in partnership with The Audience Agency](/sites/artsprofessional.co.uk/files/administrator/taa_editorial_partnership_banner_v2.png)
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Patrick Towell explains why underpaying or under-employing workers can never be in an organisation’s long-term interests and suggests how you can start thinking more sustainably about the big picture – for everyone’s benefit.
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Asking questions about someone’s social class may feel uncomfortable, but people are less sensitive than you might think. Maya Sharma and Dan Cowley explain why it’s important to tackle the subject head on – and how to go about it.
![Cover image from a Creative People and Places digital report](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/digital.png?itok=YWn71XHa)
New research highlights how cultural organisations could play a key role in demystifying the internet to non-users, writes Katie Moffat.
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New research finds that visual arts appeal disproportionately to millennials and Generation Z – but warns the sector needs to understand the barriers faced by less culturally experienced visitors.
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While some in the UK may believe we have little to learn from European collaboration, Anne Torreggiani and Jonathan Goodacre have found cross-border networks to be a force for innovation and change.
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The place in which a cultural organisation finds itself can determine how it thrives, survives or even dies, but many organisations are now taking the lead in helping places reinvent themselves. Anne Torreggiani explores the rise of place-shaping.
![A visual representation of how the left side and right side of the brain "work"](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/main/articles/final_left_side_right_side_brain_visual.png?itok=FKlt67EP)
Patrick Towell unpicks the crucial differences between creativity and innovation in the context of rapid change in the cultural sector.
![The Audience Agency's intern, Massimo Finistrella, and participants in the Connect pilot programme Photo of The Audience Agency's intern, Massimo Finistrella, and participants in the Connect pilot programme](https://www-artsprofessional-co-uk.ezproxy-b.deakin.edu.au/sites/artsprofessional.co.uk/files/styles/220_by_160_sidebar/public/finalmassimo-and-connect-participants.jpg?itok=o9XwZQN2)
Anne Torreggiani explains why participating in an EU-funded Erasmus programme has prompted her to re-evaluate the ability of interns to act as a source of new ideas and fresh thinking.
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As work gets underway on a new industry-wide digital code of best practice, Katie Moffat outlines four fundamental principles underpinning a successful digital strategy.
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Sharing information openly supports innovation and helps build resilience for the good of the whole sector, argues Cimeon Ellerton.