Connecting a diverse programme with diverse audiences
Bespoke segmentation modelling helps Sadler’s Wells talk to its audiences with personalised precision across venues and genr…
Editorial Partner: The Audience Agency
Arts Professional is working in partnership with The Audience Agency to present a series of in-depth articles sharing insights into the audiences for arts and culture.
The Audience Agency is a national, not-for-profit consultancy that works with cultural organisations to discover, develop and engage audiences to become more accessible and resilient. Using its audience segmentation and profiling tools, and its staff’s audience development, engagement and digital expertise, The Audience Agency helps arts organisations to understand not only who their audiences are, but who they could be.
From this partner
Audience Finder: What’s new?
On the brink of the new funding year, Anne Torreggiani takes a whistle-stop tour of the improvements The Audience Agency is making…
An insight into our green and pleasant land
Is it possible that our impression of rural touring is outdated and even cynical? Anne Torreggiani and Jonathan Goodacre reveal ho…
GDPR: How to get the job done
Complying with the new data protection regulation may seem like an impossible task, but it’s one we all have to get to grips…
What’s the point of an audience development plan?
Writing an audience development plan isn’t just a tick-box exercise – it’s a valuable process, says Anne Torregg…
Advertising with Facebook
Are you certain you are reaching your widest possible audience through Facebook? If not, you may need to consider paid advertising…
Meaningful segmentation
Is segmentation really the key to inclusivity and resilience? Oliver Mantell demonstrates how bespoke and off-the-shelf tools…
On the tourist map
Cultural organisations are missing a trick by not tapping into the tourist trade, but a successful strategy involves more than a n…
The screening effect
Live-to-screen may offer plenty of opportunities for engagement on multiple channels and platforms, but we need more and better an…
Bridging the generation gap
Data shows that audiences for many artforms are ageing. Anne Torreggiani calls on the arts sector to anticipate and accommodate th…
Reaching out to young people
Aside from pockets of innovative practice, many arts organisations are at a loss as to how to engage young people, who behave and…
The value of insight on tour
A new tool offers touring companies access to valuable audience data. Penny Mills explains how they are using it to plan and promo…
In pictures: Get to know your online audience
Understanding who visits your website is key to developing audiences. In these infographics, The Audience Agency reveals what its…
Data to measure diversity
The first full year’s worth of data from the Audience Finder survey raises important questions about the inclusivity of arts…
The fearless inclusive leader
How can a more inclusive leadership style increase diversity in our audiences? Anne Torreggiani identifies three distinct characte…
Knowing your online audience
Now that we have all gone digital, the next challenge is to find out much more about our online audiences, says Katie Moffat.
Everyday Audience Finder
Four Audience Agency consultants offer tips and advice on using Audience Finder, the free national audience data and development t…
Outdoor pursuits
The outdoor arts attract audiences that other artforms aren’t always able to. Jonathan Goodacre examines why.
What do you know about me?
Where do your audiences go when they’re not with you? Leo Sharrock considers his own ‘elsewhere data’ and w…
Spotlight on Shakespeare
What do audiences for Shakespeare look like today? As theatres prepare to mark the 400th anniversary of the bard’s death, Th…
Insight tools for touring companies
Touring companies have trailed behind venues in their access to meaningful audience data, but new insight tools are now benefiting…
The engagement bubble
What’s next in the fight against declining audiences and exclusivity in the arts? Clever pricing strategies are all well and…
The year ahead
What will the next 12 months bring for the arts and cultural sector? The Audience Agency team share their predictions for what lie…
The thoughts of a data geek
With a background in commercial marketing, Adam Buss recognises the power of Audience Finder. He tells Katie Flaherty&nb…
