Newsreels

Government withdraws #Fatima jobs campaign following Twitterstorm

Liz Hill
1 min read

Culture secretary Oliver Dowden has distanced his department from a government-backed advertising campaign encouraging young people to change careers and retrain for jobs in tech. An image featuring ballet dancer 'Fatima', suggesting her next job could be in cyber, has prompted a backlash on social media. #Fatima trended on Twitter, with comments saying she should be encouraged and supported to follow her talents and artistic dreams.