Firm urges culture sector to save Google Analytics data

Arts and culture organisations will be able to access free support tools to save historical data from Google Analytics before the previous version goes offline next month.

One Further, which specialises in digital services for arts and cultural organisations, charities, non-profits and councils says old Universal Analytics data will be lost at some point from Monday 1 July.

Historical data could still be accessed via Universal Analytics following the switchover on 1 July 2023, but that will soon no longer be the case.

The firm has created two tools to support arts and culture organisations to save their data which is giving away for free – one to create pdf reports for specific data, and a template spreadsheet that raw data can be downloaded to.

"If you want to keep access to your historical data you need to archive it before the end of this month to be safe," One Further said.