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Coventry City of Culture attracts more than a million

Patrick Jowett
2 min read

More than one million people attended events in Coventry during the city’s stint as UK City of Culture, according to analysis from organisers.

Coventry’s year-long programme came to an end last Tuesday (31 May), after 709 events took place across the city, including Radio 1’s Big Weekend and the 2021 International Booker Prize.

More than 389,000 tickets were issued for live events, with a further 137,000 attending unticketed live events. The programme’s online audience, which pulled focus for events affected by lockdown, is estimated to have reached over 516,000.

The initial results do not include visitors to the public art programme, participation and workshop activity figures, or the creative programme funded by Coventry City of Culture Trust but delivered by partner organisations, which will be reported in the final evaluation.

Coventry secured more than £172m of direct investment to support its programme of events. City Council leader George Duggins says the calendar succeeded in bringing people together to help build a lasting legacy.

“The people, firms and organisations of Coventry will be feeling the benefits of our year as UK City of Culture for a long time to come – through improved prosperity, greater access to the arts, and a better quality of life.”