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Join the crowd

Heather Stewart celebrates the potential of crowd funding and crowd sourcing as income streams – but only as part of an overall…

Target audience?

Are you aged 25 – 65? Do you go to the theatre? If so, why? A cursory glance as some marketing strategies could easily make…

Cheap tricks

I was talking to a singer/songwriter friend of mine the other day when Imogen Heap’s song ‘Hide and Seek’ came on the radio. Havin…

Growing pains

Previous to being an A-level drama student, I was blissfully unaware of what the loose term, ‘contemporary performance&rsquo…

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