Championing the four nations
Creative & Cultural Skills exists to create a fair and skilled cultural sector and is exceptional in its commitment to working…
Editorial Partner: AMA
Arts Professional is working in partnership with Arts Marketing Association to share the innovation and resources that arts marketers and senior leadership need to develop their skills and inspire change.
Join the Arts Marketing Association
Arts Marketing Association is a membership organisation that helps arts marketers and leaders be at the forefront of marketing for the arts and culture industry. AMA shares the latest knowledge through training and events, Culturehive and the annual AMA conference, working with its community network of exemplary leaders and marketers in the arts industry and beyond.
From this partner
A pernicious culture of unpaid work
For a sector that’s for and by people, why do we find it so hard to invest in the very thing that makes us? asks Sara Whybre…
Volunteering as a route into work
Without volunteering, many organisations in the cultural sector simply couldn’t operate. But it can also act as a route for…
Can technical and vocational training fill the gap?
The Secretary of State for Education, Gavin Williamson, has announced substantial cuts in funding for arts degrees. Jane Ide asses…
In a sector under pressure, will freelancers suffer or thrive?
Employers cannot see freelancers as the ‘always on’ source of talent and skill that can be picked up and put down at w…
Working class employees aren’t a ‘risky bet’
The creative and cultural sectors cannot say they value equality while continuing to be one of the worst offenders for prejudice a…
What matters is what comes next
With new demands being made for skills and training, Jane Ide asks: is this going to help young people into work?
We must build back fairer
The creative sector will bounce back, writes Jane Ide. What matters is building a more inclusive sector – and not just becau…
We can’t rebuild if we’re not valued
Rishi Sunak said hard hit workforces like the arts may have to retrain to adapt to the new economy. Sara Whybrew counters that the…
Are we measuring competence or class?
Apprenticeships could help level the playing field and help those from less advantaged backgrounds enter the arts and cultural sec…
3 things you can do right now to show you mean ‘Black Lives Matter’
The massive surge in support for the Black Lives Matter movement has everyone busily writing diversity policies, but more importan…
Why ‘minimum practice’ isn’t best practice – and isn’t good enough
As more and more freelancers refuse to accept unfair agreements and start calling out bad practice by employers, there’s a l…
Supporting freelancers through the crisis – and beyond
If organisations don’t get a grip on the difference between being a freelancer and an employee – and give both the rig…
Why hitting diversity targets won’t make your organisation inclusive
Inclusion means ensuring workers can fulfil their potential, regardless of their background, identity or circumstance. Is now the…
Diversity and inclusion: why are we still talking about it?
A reluctance to self-reflect and a tendency to recruit in our own image are at the root of the sector’s failure to employ a…
Future workforce, are you out there?
Sara Whybrew explains how employers across the creative industries are making sure there’s a new generation of skilled worke…
Who can afford to do an apprenticeship?
Apprenticeship reforms have offered new opportunities for organisations who want to take on a trainee, writes Madeleine Lund. But…
‘If you can’t find the work, make it’: helping young people take the creative initiative
Programmes that nurture imagination and ambition can help re-establish the arts as a transformative force, says Robert West.
Access to entry-level roles
Many entry-level roles in the arts are taken by overqualified graduates, but a project in Wales is opening up opportunities to tho…
Investing in the workforce
How can we attract a diverse workforce into the arts sector? Robert West says arts organisations can start by dismantling the barr…
The myth of meritocracy
The cultural sector has become a self-endorsing closed shop and it’s high time for a shake-up. Simon Dancey throws down the…
Concerns mount over T Level burden on arts organisations
The new qualification will be available from 2022/23, offering students who do not want to take A Levels a choice between pathways…
Arts in schools: the end of an era
As performance targets squeeze the arts to the margins of the curriculum, only the most courageous of state schools are continuing…
“Desperate need” for business skills laid bare
Creative and cultural organisations are struggling to recruit employees with fundraising and business support skills, a new report…
