Schemes aimed at generating loyalty need to do more than offer simple discounts. Francesca Di Nuzzo looks to airline loyalty progr…

James McClure sets out five ways in which smart ticketing strategies can increase customer satisfaction as well as revenues.

How can arts organisations develop the best possible strategy for their customer relationship management and ticketing systems? He…

Venues need a better understanding of customer spending habits for purchases like pre-show meals and interval drinks. James McClur…

Three cultural organisations in Wiltshire are now under one collective umbrella, giving them the opportunity to share data and cro…

Pulling a community venue back from the brink needs vision, commitment and cost-effective solutions for tackling commercial challe…

Politicians questioned major ticket resellers on their ability to distinguish genuine ticket buyers from ‘bots’ and wh…

“The largest set of aggregated data on cultural engagement anywhere in the world” is being made available for academic…

London galleries were hard hit last year, as school children admissions fell for the fourth consecutive year.

Two reports commissioned by Arts Council England found that cost and lack of confidence are major barriers to youth engagement.

Since moving its box office system to the cloud, the Royal Welsh College of Music and Drama has increased online sales and started…

The right approach to segmentation can drive sales and improve return on investment, as Tennessee Performing Arts Center in the US…

Hull Truck Theatre’s pop-up box offices in local supermarkets sell tickets to new audiences and also create valuable communi…

Under a planned new law, people who use automated software to bulk buy tickets and sell them on at above the retail price will fac…

With dynamic pricing already common practice in other sectors, Isabella Anderson examines what the arts can learn from the airline…

When a production of Hamlet promised to be the hot ticket of the year, RADA embraced technology to make the box office experience…

Arts organisations are failing to capitalise on in-person encounters to attract donations from ticket buyers, according to a new r…

Constructing The Bridge Theatre from scratch has allowed the team to implement new box office technology and e-commerce best pract…

Are free and discount ticket schemes key to reaching new audiences or do they simply benefit existing bookers? Michael Volpe share…

Performing in concert halls around the world makes setting ticket prices tricky. So, explains Jane Donald, the RSNO begins by aski…

Fed up with venues adding unjustifiable fees on to tickets for its shows, Birmingham Stage Company is taking drastic action. Neal…

Dynamic pricing is all the rage, but is just one tactic amongst many. David Reece explains how organisations can benefit by placin…

Inspired by theatres, Bristol’s museums and galleries decided to try out a ‘pay what you think’ model for exhibi…

Interest in a Swedish theatre’s subscription scheme was plummeting until it reworked it to reward frequent and early booking…